Monthly Archives: February 2016

Upsell and Landing Page Video Technique

Landing page offers, and especially one time offer (OTO) upsell offers, work on the basis of limited availability and these offers typically work best when a video sales pitch is used versus a written offer.

But using YouTube for hosting your videos can create problem because anyone coming to your YouTube channel is able to see your sales offer without going through either your sales purchase funnel or your landing page funnel… this can defeat your message of “scarcity” and affect your conversion rate.

Some businesses will use Vimeo to avoid this problem but Vimeo is a service that you will need to pay to use and many people simply do not want to add an additional expense into their business if it’s not needed.

Fortunately, there is an easy solution to this dilemma and in this ProTip video, you’ll quickly learn how to host your video with YouTube and still keep the general public from viewing or even knowing that the video exists until they see it in your upsell.

Just one more way that CloudNet360 helps you Sell More… Faster!

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Posted in Morning Coffee Videos, Pro Tips, Selling Secrets, Tip of the Day | Tagged , , , , , | Leave a comment

CRM Selectable Opt-In Forms

CRM segmentation ensures that your communication with your prospect and customer list is always accurate and always relating to your audience. Speaking to your list as individuals rather than one massive, homogeneous, group is where small business marketing success separates the winners from the losers.

In today’s market, generic communication is killed faster than a fly meeting a windshield at highway speeds. Nobody has time for reading messages that are intended for the masses… people want direct one-on-one communication on only the topics they care about – at least it needs to “feel” like it’s one-on-one communication.

When your prospects see that you’re delivering information specifically solving their needs and desires, you’ll find a receptive audience that easily converts into a customer.

It’s not hard to see this in everyday life.

People walking into Chipotle expect Mexican food while people walking into Five Guys are there for a burger and fries. The communication is clear, the expectations are set, and the prospects go to the location that has the items on the menu they want for their meal.

Beside the fact their food sucks, McDonalds suffers from this lack of specific communication with their customers. McDonalds transformed from a very specific business serving burgers, fries and shakes to one striving to be all things to all people.

A “menu for all” might sound like a great way to increase their market but instead this general purpose menu has transformed them into a business with no clear communication to their customers.

Not to say you can’t have a broad based line of products and be successful.

If you have a sporting goods store, you need to have a broad based offering but you better make sure that your male bow hunters are receiving only information related to their passion and not receiving communication about women’s yoga pants.

If you’re looking to sell more… faster, then take a test drive today and experience the difference accurate segmentation will make for your business.

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Posted in CRM / Auto-responder, Email Segmenting | Tagged , , , , , , , | Leave a comment

Trial Periods with Recurring Billing

Trial periods build confidence to help you sell more while recurring billing keeps your small business income stream predictable and reliable. Knowing you can make payroll allows you to focus on building the business with great products and services.

Using CloudNet360 as the best small business sales automation software, you’ll be able to easily create products with trial offers, with any time duration desired and any initial price desired, and then automatically follow up with the billing of your choice. One time payments, multiple payments or lifetime recurring billing are all easily handled.

You can even have multi-tiered memberships with different trial periods and unique variable billing and these variations can all be accommodated automatically. There is literally no limit to what you can imagine, and then do, with the insane number of payment configurations possible.

For expensive products or events, a great sales model offers your customers multiple payment options and allows them to self-select what works best for their personal situation and budget.

Best of all, you can do this all from 1 product setup instead of having to create multiple products that can create buyer confusion in your sales process by offering multiple products on your sales page. These payment options are much better handled with one product and then a drop down selection window that appears on the order page while the customer is completing their payment.

And for the businesses that need their billing to occur on the exact same date every week, every month, every quarter or every year, that’s easily covered as well.

Sound complicated to set up?

Well, this amazing recurring billing software is pure “point-&-click” simple to set up and start using immediately to help you sell more… faster!

If you’re not using CloudNet360 as your sales and marketing engine, you’re not growing and selling at the rate you could, or should, be! Take a test drive today and experience the power and performance of the #1 “all-in-one” and “everything-you-need” sales, marketing and business automation system.

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Posted in Shopping Cart, Tip of the Day | Tagged , , , , , , | Leave a comment

Click To Call – The Sales Conversion King

The best thing for your business is to attract “action takers”. People that know what they want and grab it by the throat when they find it.

These “action takers” are the exact people that use our industry exclusive “Click to Call” system so they can have us call them.

After all, “action takers” don’t have time to call you and sit through “menu hell”… they’re busy people doing important things and driving their businesses hard.

These are the people we love!

These are the people that buy from you immediately and usually buy the best you have to offer.

For us, these are the people that simply know they’re making a solid investment that will pay them back with increased sales 10-fold over what they invest into the software.

These folks go Platinum all day long and then hire our professional services group to do the entire implementation for them. These “action takers” are pure profit for any business which is why I want you to put Click to Call on your sales pages so you can attract “action takers” to buy from you.

Combining live chat, click to call, email, tickets, and phone numbers might seem like communication channel overkill but you can never offer too many communication options for your prospects and customers – especially when the tools you receive from CloudNet360 are all FREE with every account.

Just one more way CloudNet360 helps you sell more… faster!

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Posted in Selling Secrets, Tip of the Day | Tagged , , , , | Leave a comment

Live Chat Software – CRM Integrated and FREE

The best small business CRM is more than simply tracking leads and sending autoresponder emails; your CRM also needs to generate more leads to “nurture” through the sales funnel process.

Live chat software on your website is a proven lead generator, with study after study proving that engagement improves, sales improve, and customers are happier overall with businesses that use live chat software for sales and support.

But you really don’t need a report to tell you what you already can see for yourself so I just would like to have you consider a few things as you contemplate whether live chat is the right sales and marketing tool for your small business.

1. People Fear – The reality is that people like the anonymous interaction that live chat offers. Now they can ask a “silly question” without the fear of looking “stupid”.

2. Low Risk Engagement – Even when people are not hindered by fear, sometimes they just want to “ease” into the relationship with you and live chat provides a great way to initiate the conversation by the prospect with a few “test questions” to see if it’s worth delving deeper into the conversation. Live chat is a great way to get this relationship started and then you can always advance the conversation from live chat to a phone call where you can really understand their needs and close the sale.

3. Phone Menu Hell – You’re probably sick of it too… people get tired of navigating multiple menus just to reach a real person to ask a simple question. So even when you offer a toll free number, prospects may simply have 1 simple question they want answered before buying. Live chat gives them the express lane to that answer and then to the sale.

If you haven’t tried it before, then add the free live chat software to your sales pages today and discover how it’s just one more way that you’ll sell more… faster!

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Posted in CRM / Auto-responder, Selling Secrets | Tagged , , , , , , | Leave a comment

W9 Automation for Easy Affiliate Management

The best affiliate software makes running your business easier which naturally makes your life easier. We all know there’s absolutely nothing more stressful in business than opening the mail box and seeing one of those IRS envelopes staring back at you.

Even when it’s simple correspondence, your heart still skips a beat or two and your pulse races while you open the letter to see what’s inside. And the very last thing you want to see is an IRS audit notice because you failed to submit all the necessary W9 documentation for the affiliates you’ve paid throughout the year.

If you’ve ever gone through the “end of the year W9 shuffle”, then you know how impossible it can be to chase down affiliates that may have little to no motivation to take the time to provide you with the W9 information after they’ve already been paid and now you’re on the hook to pay the taxes for the affiliate. They have the money but you’re still responsible for the taxes… it may not seem “fair” but that’s how the IRS works.

This is a serious problem that you never want to face.

Fortunately, the CloudNet360 affiliate software has the best method for ensuring that all your affiliates that need to submit a W9 already have one on file with you before you make the affiliate payments to them.

The whole process is automated, it’s essentially “hands free” because the affiliate software does all the work for you, and it’s set up in a way that never intrudes on the new affiliate until after they’ve made sales and earned affiliate commissions.

The entire Affiliate W9 process has been thought out and refined from beginning to end to make your affiliate sales process as successful as possible. The only thing you need to do is sit back and watch your army of motivated affiliates sell your products.

If you think this type of hands free sales automation will help you sell more… faster, then take a risk free, no obligation, no contract, test drive today – it’s really easy and it comes with your own e-Business Advisor.

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Posted in Best Affiliate Software, Shopping Cart | Tagged , , , , , , | Leave a comment

Infusionsoft Review – Is This Really True?

An “Infusionsoft review” by a small business automation software competitor… is it fair? Well, it’s likely not going to be “fair” because we do things in the way that we think is best and Infusionsoft does things in the way that they think is best so there’s always going to be that bias.

This difference in perspective can certainly tilt an opinion in one direction or the other so what we’ll need to do in this Infusionsoft review is spend a little less time reviewing the individual features and a little more time reviewing the differences in design and business philosophy because this will also determine how a product is designed, how you’re treated, and ultimately, how it works in the hands of it’s users.

But before you ever get to see either of the 2 different products, there’s a bridge you need to cross to lay your eyes on the goodies. With CloudNet360, all you need to do is invest $4.97 and you’ll not only get the full system but it’ll even come with an e-Business Advisor to personally help you through every step of the setup and to help you strategically understand how to maximize the effectiveness of the software for your business.

With Infusionsoft it’s a little more complicated. The first thing you need to understand about Infusionsoft is that it’s very similar to buying a used car off one of those “buy here, pay here” corner used car lots with the sleazy used car salesmen.

What I mean by this is… never, never, never, under any circumstances ever accept the pricing they offer because just like the sleazy used car salesman, the first price offered is always the worst price.

The $2,000 upfront fee? Just laugh and say no because it’ll drop to zero if you wait long enough.

The monthly fees you see on their sales page are mere suggestions. I personally do not know anyone paying those monthly fees and like the buyers of the cars from the corner lot, they all think they’re the only ones getting a “special deal”. You should believe you’re getting a unique deal as much as you should believe the salesman is actually going in back to “negotiate” with his manager to get you a better price.

For me personally, this is as far as I would go with Infusionsoft because how they treat you coming in the door is how they’ll treat once you’re through the door.

So you really need to ask yourself if you want to be treated fairly and pay the same fees as everyone else or would you prefer the fake “discount” and then need to wonder if you should have held out longer or if the Infusionsoft user next to you is paying $100 less than you are each month.

This basic business philosophy is what defines Infusionsoft and when you dig deeper, you’ll quickly discover there are many layers to this onion. We’ll cover more of these in future posts but I think you should already be thinking about an Infusionsoft alternative at this point.

And also ask yourself why Infusionsoft makes it so complicated and expensive to try their software while CloudNet360 makes it so easy and risk free?

If you want to Sell More… Faster, then take CloudNet360 for a 30-day test drive today.

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Posted in Infusionsoft Reviews | Tagged , , , , , , , , | Leave a comment

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