Best Small Business CRM

What makes the “best small business CRM” is a question that’s constantly asked by the small business owners I meet day in and day out.

And the simple answer is, “the best small business CRM is the CRM that let’s you work the way you want to work and makes it easier and faster to do what you’re already doing today”! Now this might seem like common sense but it’s really the reason so many many businesses, large and small, fail to find the success from their CRM, that they had hoped for, when they chose their CRM software.

There is a distinct difference between what a small business CRM does and what a watered down “big business CRM” will do for your business. While there are always differences from one software product to the next, there’s an overriding theme and flow that a small business CRM will have versus a CRM designed for the big business client. Let’s take a quick look at the major differences between the two:

Large Business CRM – These are really built for senior management with a heavy emphasis on the “dashboard” reports and information gathering. Large business CRM systems are really just another tool that needs to be fed data by the “underlings” so senior management can better monitor the state of the business and manage the employees.

Because this adds zero value to the first line employee, and only adds additional workload, it’s really no wonder the large business CRM is universally despised by the people forced to use the CRM, and feed the CRM its steady data sustenance. In this case, the CRM is not a productivity tool, it’s a monster that needs to be fed and actually subtracts from the productivity of the average worker for the pure benefit of senior management.

Is it any wonder why the three letter CRM acronym has become the workers four letter word?

Small Business CRM – In contrast, the small business CRM is really the best CRM because a good small business CRM will actually reduce the workload of the user and make their day easier and more productive at the same time.

Instead of constantly “feeding the beast” data, the user of a small business CRM gets to offload some of their workload into the CRM and allow the sales, marketing and business automation to take over and do the work on auto-pilot. Customer follow up – done. Drip feed nurturing campaigns – done. Post sales follow up – done.

A good small business CRM will do some of these things while the best small business CRM will do them all… plus more.

Need to send a survey and automatically segment your customers and prospects based upon how they answer? This is covered. How about upselling specific products and services based upon a person’s preferences to increase your conversion rates? Check. Or simply making sure that prospects are communicated to one way until they buy from you and then automatically treated as a “customer” instead of a “prospect”.

All this is done, and more, when you’re using a small business CRM built for small business and focused on small business. If your CRM feels more like your boss instead of your employee (without benefits of course), then you’re likely using the wrong CRM.

To sell more and work less, the CloudNet360 small business CRM is the online, cloud based solution for you!

Test Drive CloudNet360 Today

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