Category Archives: Pro Tips
CBD Shopping Cart – Brings Home The Money
Getting the best CBD shopping cart is as critical to your online CBD business as selling the best CBD products.
In fact, some might argue that having a high risk shopping cart is even more important than the CBD products because it really doesn’t matter how good your CBD products are if you cannot sell them to anyone.
I settle somewhere in the middle because selling mediocre products through a great shopping cart still mean you’re going to struggle as a long term business. Sure, you’ll make your sales to new customers but the real key to your CBD business success is the ability to get people into auto-ship subscriptions and follow up sales of new products and this will never happen if your CBD products are not top quality.
Conversely, top quality products that are hard to buy will also severely hinder your CBD business. Too many factors are involved with every purchase transaction, especially the first sale to a new customer.
This first sale is always the most difficult and any glitch in the process, anything that makes the purchase process more difficult, is going to result in a lost customer.
Besides making the checkout process simple and straight forward, what other factors are needed that will separate a basic shopping cart from a non-stop selling machine that brings in the cash while you’re sleeping?
- Auto-Billing / Subscriptions – Recurring billing is the holy grail of business success so it’s absolutely critical that your CBD shopping cart provides limitless recurring billing options.
- Free Trials – Nothing builds trust and reduces risk like a free trial of your product but unless you’re the size of Proctor and Gamble, it’s hard to pay the bills by giving things away. You need to have a trial system that allows you to give products away but then automatically charges the customer after a defined period of time i.e. “Try it free for 14-days and if you don’t love it, just ship the empty bottle back to us and pay nothing. But if you decide to keep the product, we’ll automatically bill you for $39 and ship you new bottle every 30-days”.
- Re-Billing / New Order System – Selling to existing customers is always cheaper and easier than finding new customers. It’s even easier when they can call from their car and simply place a new order without the need to provide credit card or billing information. The easier you make it for them, the more they will order – guaranteed!
- Clean and Simple Order Forms – KISS… we all know this theory but too many fail to live by this philosophy and end up changing their customers away to their competitors that did make it simple.
Even things like displaying the “coupon code” field can cost customers as they leave the order process in the hunt for a coupon. This needs to be configurable, with a simple click of the mouse, to ensure these coupon fields only appear when you’re actually promoting your CBD products with a coupon. Otherwise, keep them hidden to avoid losing the “coupon hunters”. - Upselling Systems – Using a high-risk shopping cart is important but the real risk you face as a CBD merchant is to not maximize each transaction volume with every customer. It’s absolutely critical that your shopping cart has an industry-leading one-time-offer system that puts more dollars into every cart transaction.
Business is all about mitigating and managing your risks. When you start your CBD business, make sure you partner with a high-risk shopping cart system that actually understands your industry and wants your business.
Many shopping carts for high-risk merchants will claim they want your business until the first “hiccup”, or complaint, and then you find yourself quickly cut off from your business and livelihood.
CloudNet360 is the high risk shopping cart partner you need to make your CBD business into the success you deserve.
Easy Boost to Email Open Rates
Here is a simple tip to improve your email open rate.
Tips For Easy Content Creation
Watch this video and learn:
– how you can create better content
– how you can avoid common mistakes when creating content
Truth About SEO Revealed
Small business SEO is a waste of money… small business SEO is the best investment a small business can make in their advertising budget… 2 opinions and yet what is the real answer?
The truth about small business SEO is that it can be the worst and it can be the best advertising strategy at the same time. It all depends upon what you’re trying to accomplish and what your expectations are for your SEO efforts.
Are you a local business looking for local customers or are you a local business trying to break out on to the national stage? The way you answer this single question is the foundation of whether you’re going to be happy with your SEO efforts or if you find your SEO money wasted without the benefit of new customers.
Watch this short video to learn the untold truth about small business SEO.
CloudNet360 Feature Alert – Rebill Feature and Free Form Invoice
One of the simplest concept in business is the easier you make it for your customer to pay you money the more likely they are going to do so. And to make this concept in reality we have introduced the rebill feature and the free form invoice, so that all the CloudNet360 merchant can sell more..faster!
In this video, I demonstrate multiple easy way to rebill or create free form invoice for your customers so that they can pay you with a click of a button.
SEO keyword research is simple
SEO keyword research is simple… when it’s not simple, there’s a really good chance it’s also worthless. Watch this short video to see how we use the included project manager and for a quick keyword research technique that anyone can use.
The real takeaway is that SEO is not “magical”, it’s a lot of work but when you follow simple rules and actually grind out the effort… then it works and you get to the 1st page!
Boring = Success
If you’re struggling to find inspiration for topics for your blog / website / social media site, etc., then there’s a simple way for you to come up with more ideas for content creation than you can possibly manage:
Put down your phone, turn off the TV and just get a little BORED.
TV used to be the primary “time wasting” culprit because of the effect it had on the people wasting countless hours mindlessly sitting in front of the screen watching sitcoms and toilet paper commercials.
Next came the video game consoles and the “vidiots” who wasted even more time battling fake monsters and winning fake sporting events.
And just when you thought it couldn’t get any worse, the “smart phone” became part of mainstream America and took any semblance of intelligence and turned it into a series of pouty duck-lip and peace sign photos shared to entire networks of “friends”.
People have grown so accustomed to “consuming” bad content, they’ve forgotten how to “create” content, original thoughts, or simply intelligent conversation that doesn’t involve “swiping” the screen to something on their phone that someone else actually created and they “consumed”.
Take a break from all forms of media and let your creative juices flow.
Go out, take a walk and let mother nature be the fuel you consume to fire your imagination.
Your mind already has the all the ideas you could ever write about but you need to let them out. You need to stop blocking them with “noise” from other people’s content or distractions from other parts of your life or business.
Learn how to be bored for 15 minutes and you’ll never have a shortage of topics to write about.
A Simple Technique to Boost Your Email Open Rate
An unopened email is worthless. You need a great subject line to entice your customers to open your email.
This video demonstrates in real life and real time what I spoke of previously in the email split test video.