Category Archives: Tip of the Day
4 points not “what to do” but “what not to do” in marketing!
I said it already in my other articles but I always think I never said it enough, I learn a lot from Cloudnet360 customers. I can’t show you how thankful I am to our customers for this. So here are some more things that I learn. People always learn things the hard way, it always bumps me out. So with this article today I am covering not “what to do” but “what not to do” in marketing.
I can write 100 pages on this mistakes because I saw my Cloudnet360 clients doing this mistakes and then rectifying it, I have more than 100 examples for this and that’s why I want to cover this today with these four points.
1) Not doing Enough for your niche: You need to learn how much posts and money on ads is enough for your product and services. so you need to understand how much posts per day or per week is enough for your niche and how much advertisement you need to do, so that you achieve your sales goal. This analytics will give you an idea about how much your cost per lead and also how you can optimize everything.
I know you need to spend probably million dollars to learn this but it paid off in long run. Once you reach that bottom line, you have lots of reports like, what platform is doing good, what kind of clients you’re getting, psychology of your clients, how many follow-ups you generally need to convert a lead, what should be your go to markets, after you have done this broad marketing.
Everybody knows that when people see you more they buy you more, how much more is sufficient enough for your business that’s what you learn with this. So you need to keep posting and advertising until you finally start getting your bottom line. So spending this million dollars or, whatever is the sweet number for your niche, This first expense will help you create and optimize your sales cycle and further marketing expense or may be help you decide your product price.
2) Change rules on enough feedback: Often I observe that people change their rules of marketing or strategy with few feedbacks only, they think that, it isn’t working. For eg, everybody has rules for their funnels about how many emails they need to send in a week, or a day, or a month and then they change it if they get even one bad reply for not sending them further emails or some unsubscribes after a broadcast.
I can’t stress this enough, how many times my clients do it, sometimes they changed the complete funnel because of just one bad reply and I always suggest that you don’t have enough data to make this decision as of now.
Learn a rough number of your potential clients in your niche and then at least have percentage of this pool provide you feedback. Just one or few feedbacks are not sufficient enough to change everything. So, obtain enough data to optimize your funnels and strategy. Some business send as many as two to three emails in day and their prospects and clients check them, they don’t have any problem with the frequency. So, you need to learn, how much is good enough for your niche and you can only do it by sending them more emails until you know that this is the threshold for your audience because in the end you want to serve people who want to hear from you not from people who get angry just by one more email.
3) Go deep : In the last post as well I think I have not stress enough on this point but it is very very important to connect with your market at deeper level rather than covering a broad market and don’t get me wrong, I am not contradicting my first point, in-fact that first point is first step to go deeper.
With Cloudnet360 sometimes we have clients who have money but not best fit for our software, and earlier we tried to support all of them, but believe me, you don’t want to do that. People who are not best fit for your product even if they are paying you good, are not good prospects and clients.
We have lot of such cases where these people continuously burning time of our sales team and they become a nightmare for our support team when they convert. These people more often than usual, not happy with your software and always comparing and demanding what other solutions have.
So everybody with money is not your potential or ideal client i.e. why you need to connect with your clients and market at a deeper level understand their psychology. and then cater to that market in best possible way. Connecting with your marketing at deeper level also help you optimize your marketing expense and make an effective content strategy.
4) Focus or benefits not only on features: Everybody likes to be heard right. So when you show your prospects that this is the problem we are solving, they feel like you understand them, they feel like you heard them and now you’re communicating with them. When you have SAAS product it is natural that you’re addressing some of the problems in the market with your product, and you have features to cover those problems in a very systematic way, so you want to show these features in your ads, because you think that customers are already searching for this solution.
But believe me, this is not the case, people search for a solution by writing the problems they have, not the features you’re advertising.
Focusing on benefits, what your product provides gives you an ability to address the problem what people have. More often or not people don’t know what product they need, they just know that what problems they are facing and they start searching with that.
So you already know most pain points of the market that’s what you’re addressing in your product and that’s how you proceed with your marketing. They don’t care about the features you have they care about what values these features provide them.
I hope this article will help you not do anything wrong when you’re positioning a product.
How to Choose a Merchant Account and Shopping Cart for Your CBD Business?
Cannabidiol merchant account and a cannabidiol shopping cart, that are both “friendly” to the cannabidiol industry, are the 2 foundational e-commerce items that every cannabidiol (CBD) business needs …or you will not be in business for very long.
There are easy solutions to resolve your need for a CBD friendly merchant account that integrates with a CBD friendly shopping cart but before I cover this area, I need to address the flip side of the merchant account equation.
The hazards of “cheating” with cannabidiol are severe.
Think of your CBD business in the same way you think of driving your car every day to work.
When you’re driving on a crowded road, and close enough to the speed limit, the police never bother you… or even take notice of your existence.
There’s even been a few days where you’re running late and needed to speed to “make up” time and get to work on time. Chances are in your favor that you’re not going to get a ticket for going 10 MPH over the speed limit and stay mostly in the middle lane.
But… after years of diligently grinding away at the office, you finally earn that coveted VP position and reward yourself with that shiny red convertible sports car, with the big V8 engine, and you start driving your dream car to work.
Suddenly you discover that every time you go over the speed limit, even when everyone else is speeding right along with your, you’re the one getting pulled over and given the ticket.
Get just a little too “exuberant” with your right foot on the gas and suddenly it’s no longer just a ticket …you watch as your shiny new car is dogged by a long cable onto the back of a flatbed truck while you’re sittingin the back of a squad car getting a “ride” to the station.
This is exactly what happens when you inadvertently choose the wrong cannabidiol merchant account or try to slide under the radar with a merchant account you know is not suited for your CBD business.
When you start your CBD business, you can use your existing merchant account, or any new merchant account (as long as you do not disclose the full extent of your product line) but the minute you start achieving success with your CBD business, that’s when it all comes crashing down like a 45 pound dumbbell off of a 6-story roof top gym landing smack dab on your head.
Instant death!
The solution is simple.
Start off with a cannabidiol merchant account specifically geared toward the intricacies of the CBD industry and couple it with an ecommerce platform that is also CBD industry friendly.
CloudNet360 understands your CBD business and has several cannabidiol merchant accounts already integrated into the system so all you need to do is choose one from a drop down window and start selling.
But wait… it gets even better.
Building a CBD business requires the ability to increase the revenue per transaction and also increase the number of transactions from existing customers.
CloudNet360 is hands down the leader in up sell technology and follow up sales technology to ensure that every customer you acquire is buying more up front and buying from you repeatedly over the course of time.
1 turnkey solution to start, manage, and grow your CBD business with everything included.
It cannot get and easier, reliable or more powerful than this so make the right choice up front, protect your future success, and enjoy the life you deserve from the business you build.
Start a 30-day trial today and CloudNet360 will even include FREE live support from experts to ensure you get up and running the correct way – quickly and easily.
Sell More… Faster!
It’s not rocket science, it’s what we do for people like you every single day.
There’s not much we can do to help if you still have a “cash only” business but for all others we can definitely help you sell more… faster!
Simple Tax Saving Secret
Here’s a simple way to save taxes year after year and this little “trick” is guaranteed to work for anyone that follows the steps I outline in this small business tax saving strategy.
So why doesn’t your accountant want you to know this trick? You’ll discover the truth in this short video and then you’ll never look at your taxes the same way again.
Tips For Easy Content Creation
Watch this video and learn:
– how you can create better content
– how you can avoid common mistakes when creating content
Easy Sales …When You Make it “Easy”
It’s easy to sell more when you make it really easy for people to hand their money to you. The easier it is for the customer, the more often they will reach out and hand you their cash.
Never believe that people will buy your products just because they love your products. You need to make it easy, close the sale, and never let them get distracted or confused during the sales process.
This video demonstrates the fastest and easiest way to close more sales and bank more cash.
Truth About SEO Revealed
Small business SEO is a waste of money… small business SEO is the best investment a small business can make in their advertising budget… 2 opinions and yet what is the real answer?
The truth about small business SEO is that it can be the worst and it can be the best advertising strategy at the same time. It all depends upon what you’re trying to accomplish and what your expectations are for your SEO efforts.
Are you a local business looking for local customers or are you a local business trying to break out on to the national stage? The way you answer this single question is the foundation of whether you’re going to be happy with your SEO efforts or if you find your SEO money wasted without the benefit of new customers.
Watch this short video to learn the untold truth about small business SEO.
2 Simple Secrets to Better Email Open Rates
2 Simple secrets to better email open rates… because an unopened email is never going to be “converting email”. If you want to sell more to your email list, you need to get more of them to open your emails and these 2 email strategies will help you accomplish that exact mission.
Order Page Conversion Secret #9
New Order Page Layout Option … just select what you prefer with a “1-click drop down” option.