Complete Business Integration Vs The Frankenstein Model

Complete business integration wasn’t always thought of as the ultimate small business solution. There was, and still is, a cadre of people that and business coaches that like to push the “best of breed” concept for small business integration.

And when this business model is referred to as the “best of breed” it sounds like a great concept but when it’s referred to as the “frankenstein model”, it sounds a little more ominous. But where does the truth lie? Is it really the beautiful “best of breed” or the ugly monster posing online with a fake profile trying to lure you in close enough to strike?

To answer this question, I like to step outside the realm of software and look at older industries to analyze their trajectory and maturation process.

For example, in the automative industry, it was common for performance enthusiasts to buy a muscle car like a Mustang or Camaro and then go through an extensive process of removing and replacing the stock parts with “best of breed” performance parts.

The stock carburetor would get replaced with a Holly carburetor to increase fuel delivery rates which would then necessitate the removal of the stock air filter to replace it with a K&N air filter to increase the air flow in balance with the increased fuel.

Naturally, this increased air/fuel mixture meant that the valve timing would need to be modified to take advantage of all this extra fuel, then the pistons replaced with Wiseco performance pistons to manage the heat, and the crank shaft enhanced or replaced to manage the extra load from all this new horsepower.

Ahhh… but then the transmission and drive line were next in line to handle the stress with a new rear differential and alternate gearing were needed to get all this power to both tires instead of just one. Oh, and speaking of tires, wider rims and tires were needed to transmit all this power into forward motion which then meant the suspension needed to be upgraded to handle the additional torque… whew, and we haven’t even touched the inside yet.

After all, no car enthusiast is going to be caught dead with an impressive ride like this one and a stock stereo with “tinny” speakers; those just have to go!

There are multiple problems with this “best of breed” performance car:

 

  • Cost – Buying and installing all of these aftermarket parts always cost a small fortune, often exceeding the original cost of the entire new car.

 

 

  • Compatibility – Even though the K&N filter fit right onto the Holly carb, it still took extensive “tweaking” to finally get that fuel / air mixture just right.

 

 

  • Integration – The parts may have fit together but since they were never truly designed to be exclusive to one another, the “whole of the system” was actually less than the “sum of the parts”

 

Today’s performance car is nothing like the performance cars of old. The auto companies discovered that people really want to buy a performance car that they can get in and drive “as is”, with the integration and performance built in from day one.

When you look at a Mustang or Camaro today, almost nobody replaces anything because the “whole of the system” is far greater than the “sum of the parts”. The system reliability is far better so now performance enthusiasts spend more time driving and no time “wrenching” on their cars… as it should be.

So it is with complete small business integration.

Bolting together multiple pieces of “best in breed” software is always going to be more expensive, higher maintenance, and the “whole of the system” is always going to be lower than the “sum of the parts”.

This trend is now self evident as all of our competitors i.e. Infusionsoft, Ontraport, Greenrope, Kajabi, etc. are all trying to emulate the model that CloudNet360 started. If imitation is the purest forma of flattery, then Cloudnet360 is surely the most praised small business integration solution on the market today.

If you want the original, if you want the leader in small business integration, then CloudNet360 is the obvious choice for your small business. It’s not just an “all in one” business solution, it’s the only “everything you need… all in one” small business solution!

Test Drive CloudNet360 Today

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