Category Archives: Selling Secrets
4 points not “what to do” but “what not to do” in marketing!
I said it already in my other articles but I always think I never said it enough, I learn a lot from Cloudnet360 customers. I can’t show you how thankful I am to our customers for this. So here are some more things that I learn. People always learn things the hard way, it always bumps me out. So with this article today I am covering not “what to do” but “what not to do” in marketing.
I can write 100 pages on this mistakes because I saw my Cloudnet360 clients doing this mistakes and then rectifying it, I have more than 100 examples for this and that’s why I want to cover this today with these four points.
1) Not doing Enough for your niche: You need to learn how much posts and money on ads is enough for your product and services. so you need to understand how much posts per day or per week is enough for your niche and how much advertisement you need to do, so that you achieve your sales goal. This analytics will give you an idea about how much your cost per lead and also how you can optimize everything.
I know you need to spend probably million dollars to learn this but it paid off in long run. Once you reach that bottom line, you have lots of reports like, what platform is doing good, what kind of clients you’re getting, psychology of your clients, how many follow-ups you generally need to convert a lead, what should be your go to markets, after you have done this broad marketing.
Everybody knows that when people see you more they buy you more, how much more is sufficient enough for your business that’s what you learn with this. So you need to keep posting and advertising until you finally start getting your bottom line. So spending this million dollars or, whatever is the sweet number for your niche, This first expense will help you create and optimize your sales cycle and further marketing expense or may be help you decide your product price.
2) Change rules on enough feedback: Often I observe that people change their rules of marketing or strategy with few feedbacks only, they think that, it isn’t working. For eg, everybody has rules for their funnels about how many emails they need to send in a week, or a day, or a month and then they change it if they get even one bad reply for not sending them further emails or some unsubscribes after a broadcast.
I can’t stress this enough, how many times my clients do it, sometimes they changed the complete funnel because of just one bad reply and I always suggest that you don’t have enough data to make this decision as of now.
Learn a rough number of your potential clients in your niche and then at least have percentage of this pool provide you feedback. Just one or few feedbacks are not sufficient enough to change everything. So, obtain enough data to optimize your funnels and strategy. Some business send as many as two to three emails in day and their prospects and clients check them, they don’t have any problem with the frequency. So, you need to learn, how much is good enough for your niche and you can only do it by sending them more emails until you know that this is the threshold for your audience because in the end you want to serve people who want to hear from you not from people who get angry just by one more email.
3) Go deep : In the last post as well I think I have not stress enough on this point but it is very very important to connect with your market at deeper level rather than covering a broad market and don’t get me wrong, I am not contradicting my first point, in-fact that first point is first step to go deeper.
With Cloudnet360 sometimes we have clients who have money but not best fit for our software, and earlier we tried to support all of them, but believe me, you don’t want to do that. People who are not best fit for your product even if they are paying you good, are not good prospects and clients.
We have lot of such cases where these people continuously burning time of our sales team and they become a nightmare for our support team when they convert. These people more often than usual, not happy with your software and always comparing and demanding what other solutions have.
So everybody with money is not your potential or ideal client i.e. why you need to connect with your clients and market at a deeper level understand their psychology. and then cater to that market in best possible way. Connecting with your marketing at deeper level also help you optimize your marketing expense and make an effective content strategy.
4) Focus or benefits not only on features: Everybody likes to be heard right. So when you show your prospects that this is the problem we are solving, they feel like you understand them, they feel like you heard them and now you’re communicating with them. When you have SAAS product it is natural that you’re addressing some of the problems in the market with your product, and you have features to cover those problems in a very systematic way, so you want to show these features in your ads, because you think that customers are already searching for this solution.
But believe me, this is not the case, people search for a solution by writing the problems they have, not the features you’re advertising.
Focusing on benefits, what your product provides gives you an ability to address the problem what people have. More often or not people don’t know what product they need, they just know that what problems they are facing and they start searching with that.
So you already know most pain points of the market that’s what you’re addressing in your product and that’s how you proceed with your marketing. They don’t care about the features you have they care about what values these features provide them.
I hope this article will help you not do anything wrong when you’re positioning a product.
Here are The Four Steps for Successful Business that I learnt from our Successful Clients
With Cloudnet360 we help our clients on daily basis with their business and marketing funnel implementations, while supporting them I learn some of the best tricks and strategies to launch new business in a new market.
Here are four steps and most powerful formula that some of our most successful clients are using, if you understand these everything else will become easy.
Find A Hot Market:
Step one You have to find a hot market, the only thing you need to be successful is a thirsty crowd. You could sell water for a hundred dollars a bottle if you got a thirsty crowd, that’s the big thing so the first thing is you got to find a hot market if you find a market that’s not hot, it’s going to be a painful and long process to position your product or services there and make money.
Sell Them Exactly What They Want:
Step number two is you got to ask them what they want, we always assume that we know what our market wants but we don’t, step number one find a hot market you find the market now you need to know everything about this market.
First questions you need ask who else is doing this already that you can check, you need to know all the gurus, you need to know all the people, you need to know what they’re selling, you need to know their business models. You need to know everything about this market. Do your homework so the first thing is you got to find out everybody who’s already successfully selling what you want to sell.
Some markets sometimes might be hard because you might like no one in my market knows anything so let’s just say you can’t find something in the market who’s selling it, then you find people who are selling how you want to sell (follow the sales process) so if you know, I’m going to sell through a webinar, I’m going to sell through high ticket phone sales or I’m going to sell through a tripwires, whatever it is, if you figure out how you want to sell you got to find people that could be in different markets but selling the way that you want to sell.
This is key like before you get into any new business or any new market you have to do your homework, you need to probably purchase 50 such products to check, how their sales process works, how their funnel works. You need to go deep, you should be on the email sequences, you need to take phone calls from their salespeople and try to figure out what’s behind the scenes, what’s the next thing, what are they doing because all these things matter. If you are in a market you need to be an expert, you should be obsessed with this topic. You should be in every Facebook group already, you should be on everyone’s email list, you should be buying people’s products, like if you’re not obsessed with this market already you need to become that way because the stuff’s already happening out there if you go like 50 Facebook pages that are similar to the market you want all of a sudden ads are going to start popping up all around you in your Facebook account. All the ads will come to you, and you’ll know exactly what everybody is doing and then click on the ads take screenshots of them, save their landing pages, and the upsells and the phone call and like every single thing that’s happening.
Don’t get me wrong here this is not about copying. this is about seeing what people are currently buying and then building a better sales process.
Don’t Sell To Broke People:
Step number three Don’t sell to broke people guess what broke people don’t have… Money guess what you want to have when you’re in business. Money. If We sell to broke people guess what happens… a million headaches, your life will be miserable, they will complain, they will whine, they’re going to want their money back when Christmas happens many of them will ask for their money back.
Sell to people who have money, it’ll change everything your life will become so much easier, people who have money don’t mind spending money if their life is become better with your product.
Don’t Compete…Complement:
Step number four is figure out where do you fit in the ecosystem of this market. Every market has an ecosystem there’s other people selling things to same customers and the worst thing that you can do, and a lot of us do this, is we come in and we start COMPETING with people. When we start competing with people, especially if you’re the new guy in town, you lose access to this whole market who are loyal to these already present products but if you figure out instead of how to compete you figure out how to COMPLEMENT their products, then you have chance to gauge your competitor market.
So, all these people selling the same thing, you need to ask yourself where you fit in this ecosystem, what do you have different that’s unique that you can bring to the table, if you can bring that, then suddenly all these people that would have been your competitors can now all become your partners. So, it’s a really big key there, figuring it out what makes you different, where do you fit in this ecosystem, that sets you apart.
I hope all this will help Sell More…Faster.
Thriving in the CBD Glut & Price Cuts
It’s no secret that there’s a bucket load of cash to be made with CBD.
Average people are selling CBD directly from their homes, through online channels, or both, and often earning more money part-time than they bring home from their full time jobs. CBD is a great product that people love and are willing to buy repeatedly over a long period of time.
CBD is one of the ultimate consumable products with awesome recurring revenue from a customer base you can build over time.
But we all know what happens in every lucrative new market… people get excited by all the money being made and jump into that market to get their piece of the pie.
It happens in every market, and the more profitable the market, the faster it happens, so nobody should be surprised that it’s happening in the CBD market. We’re currently seeing increased competition, prices dropping and a glut of supply as more people enter the market.
Is it too late for you?
Did you miss another trend or can you still profit in the CBD market?
The good news is that you can still profit in the CBD market and realistically make a lot of money. The bad news is that there are really only 3 ways to do this now, and only 1 way is reasonable for the smaller business person just starting out in the market.
But back to the “good news” side of this equation because within this “1 way” there’s an almost unlimited sub-set where you, and thousands of others, can make a killing and avoid the price wars and other negative effects of oversupply.
In fact, if you follow this simple path, an oversupply of CBD will actually help you become more profitable because you’ll enjoy the benefits of the lower cost supply without the disastrous price wars that occur when you follow the traditional CBD business paths where only the large and established can survive.
3 Ways to Thrive in a CBD Glut
- Brand Domination – Having the number 1 brand in any market guarantees your success as long as you can maintain your reputation in your market – think Coke, Budweiser, Nike etc. You will likely not be able to afford this level of brand domination so avoid expenses related strictly to branding.
- Massive Distribution – Having your CBD products in every popular retail location is another way to guarantee success but also very difficult and insanely expensive, to accomplish.
- Niche Solutions – Use mass market products to provide a prepackaged, targeted, solution to solve a specific problem. This is how smart entrepreneurs can thrive in a crowded market, avoid price wars, and create a space that they can “own”.
The CBD market is ripe for creating niche solutions since CBD is so good at so many things and helps so many different ailments.
Problems with the current CBD market:
- Too General – Does a poor job of defining the problem and then providing a solution to the problem.
- Focused on “Ingredients” – Selling the flour and sugar for the brownies instead of a prepackaged box of “done for you”.
- Confused Customers – Forcing the end user to “figure things out”. Forcing customers to “think” is a sales killer.
People do not like to do these things!
People like when someone else has pre-packaged the solution for them so all they need to do is open the box and take the solution versus opening the box and following directions to create the solution from the raw ingredients.
This is where your opportunity lies.
For example, instead of telling people to take a CBD tincture for arthritis, it would be much better if you created a product name / brand that addresses this ailment directly and specifically. Now you’re selling “Arthriticare” (I just made this name up) and pre-packaging all the items needed into a “kit”.
Arthriticare might consist of a 3-times daily oral (gummie), a topical cream and a nightly “sleep enhancer” (another type of oral) and all you need to do is package these items up and make it appear to be a specific “cure” for the specific ailment.
It doesn’t matter that they could have purchased these ingredients separately because people like the convenience of having things pre-packaged and created for them i.e. think about cake mix, pancake mix, brownie mix, etc. All of these products are easily produced from household ingredients but people like them pre-packaged and ready to go without thinking or effort.
Sounds great …right? Now you just need a way to do all of this with a pre-packaged solution to sell your pre-packaged solutions.
CloudNet360.com is the only system specifically designed to make it “out of the box” easy for the “niche marketer” because it’s the only solution that allows you to run unlimited brands, unlimited websites, unlimited landing pages, unlimited funnels and have them all be 100% brand specific and / or product specific.
Do you want to sell Arthriticare under one specific look, feel, and brand and then sell weight reduction under a different brand, to a completely different market with a completely different look, feel and brand then later expand into 5, 10 or even 75 different niches?
CloudNet360.com is the only solution that allows you to do this with ease. This is how we “niche market” our software by becoming the only solution that gives you this power.
If you want to thrive in today’s CBD market, start a 30-day trial… or better yet, call us and we’ll help you through every step to ensure you hit the ground running and profitable as possible.
Only CloudNet360.com give you this level of personalized FREE support even during a 30-day trial. Amazing support for an amazing product – we have your back.
1 Mistake to Avoid… 1 Simple Step to Success
There are plenty of ways to fail… we never need help with failing but there’s 1 simple way to almost guarantee that you’ll succeed in your small business.
Before I jump into the answer, 1st let me ask you this question.
How many businesses do you use regularly as a customer and think “wow, it takes a pure genius to come up with this idea?” If you’re like most people, the answer is “not many”.
The truth is most businesses people are really no smarter than you and I. Often, they are not even as smart as you are. Think about the number of times you’ve left a business shaking your head, wondering why they couldn’t see the most obvious thing that you could spot from a country mile away.
The secret to their success is in this video so sit back, relax and discover how easy it really is and why you can be in business much sooner than you ever expected.
PS I’ll also reveal why so many people fail and it has nothing to do with not having enough money, connections or education.
Split Testing Emails – Part 2
You need to split test all of your campaign. Through split testing, you can understand your market better and get insights on what would work best to generate more sales.
Watch this video to see the results of the split test that I did in my previous video.
Project Manager Redefined
Working smarter… not harder is the Holy Grail of business yet how many small businesses are actually using a project manager every day to keep their activities on track?
The truth of the matter is that most project managers are not really built for making life easier, they’re built for “tracking”. Since nobody really likes to be “tracked”, they simply never use the project manager and then the entire initiative withers and is eventually ignored.
This project manager is so easy to use, and makes life so much easier that you’ll use it, your employees will use it and everyone will be happier and more productive.